Unlocking Career Potential: The Role of Digital Marketing in South Africa

Skye Tchegnon: Designing Her Path in Digital Marketing Success

Update Skye Tchegnon: Paving Her Path in Digital Marketing In a world increasingly dominated by digital workflows and social media interactions, the journey of Skye Tchegnon, a junior at Pace University's Lubin School of Business, stands as a testament to the transformative power of real-world experience in education. Tchegnon, currently pursuing a BBA in Digital Marketing, is not just sitting in lecture halls—she's putting theory into practice as a Social Media Marketing Intern at Talbot Media. Hands-On Learning through the American Marketing Association Reflecting on her professional development, Skye credits the American Marketing Association (AMA) for equipping her with industry-relevant skills. "The AMA provided incredible opportunities, from speed networking to hands-on workshops on elevator pitching," she reveals. This proactive approach not only fosters essential skills but allows students like her to gain confidence before stepping into the professional arena. First Steps into the Marketing World The appeal of her internship lies in the direct engagement with clients and the opportunity to learn alongside Pace alumni. Skye shares, "Working with clients from various industries gives me a unique perspective and feedback on my work. I’m still in the phase of exploring my interests within the marketing landscape, which makes this position ideal for my growth." A Day in the Life of a Digital Marketing Intern Skye's daily routine begins with checking emails and managing tasks through her project's management tool. Her responsibilities encompass a variety of engaging activities. These include crafting carousel posts, developing content calendars, and creating comprehensive social media strategies—skills that are critical in today's fast-paced marketing environment. Each day ends with her summarizing progress and planning for the next day, which solidifies the structure necessary for success. Highlights of the Journey: Behind-the-Scenes Action Perhaps the most thrilling part of her internship has been the chance to collaborate directly with clients. One highlight was working on set for a card game promotional shoot, where she had the opportunity to execute creative content in real-time. "Being part of that dynamic environment, collaborating with actors and the clients, made me realize how much I enjoy this work," she enthuses. This firsthand experience not only enriches her portfolio but prepares her for a future in the industry. Refining Career Goals through Experience As she navigates through her internship, Skye has sharpened her career ambitions. "This experience has strengthened my desire to delve deeper into social media marketing," she notes, adding that she has developed an enthusiasm for analytics as well. Practical tools allow her to generate charts that measure growth, reinforcing the importance of data in marketing strategy. Looking Ahead: The Future of Digital Marketing With the digital landscape continually evolving, young professionals like Skye are poised to make impactful changes. As she collects experience and refines her skills, it’s clear that her journey is just beginning. Digital marketing offers vast potential, from expanding social media reach to leveraging analytics that can turn insights into significant business outcomes. Skye Tchegnon's story echoes the importance of hands-on learning and continual adaptation in the pursuit of one's career. With the right support and courage to explore diverse opportunities, anyone can successfully design their path in the ever-changing field of digital marketing.