
Empowering Local Talent Through Creative Collaboration
On July 22, 2025, the Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme marked a significant milestone by hosting its Digital Advertising Design Awards Ceremony. Organized by the Hong Kong Association of Interactive Marketing (AIM) and backed by the Cultural and Creative Industries Development Agency (CCIDA), this annual cross-sector event is dedicated to nurturing homegrown digital advertising talent and promoting local writers.
Understanding the Support Scheme's Impact
Having launched in 2018, the Support Scheme has evolved into a vital platform for budding digital advertising start-ups in Hong Kong, connecting them with the publishing world. The program not only provides funding but also essential professional training, allowing participants to develop customized advertising campaigns that highlight emerging authors and their works. This synergy between digital marketing and literature fosters practical learning experiences for start-ups while giving local writers much-needed visibility in the market.
A Celebration of Creativity and Innovation
This year's event featured 12 selected teams who showcased their creativity at the awards ceremony. Among the esteemed guests was Mr. Alex So, the Head (Multi-media) of CCIDA, who emphasized the importance of the collaboration between digital marketing and publishing sectors. His presence, along with Mr. Stanley Chow from AIM, highlighted the ongoing support and contributions from industry veterans in developing local talent.
Future Prospects for Local Advertising
The significance of this event extends beyond immediate recognitions. Mr. Chow pointed out that each year of the Support Scheme brings forth innovative campaigns that resonate with the community and enhance the overall reading culture in Hong Kong. These creative campaigns not only benefit the writers but also enrich the experience for readers, potentially attracting a new generation of book lovers.
Gathering Insights from Awardees
During the sharing session at the ceremony, awardees spoke about their experiences and the challenges they faced. Their insights provided valuable reflections on how digital advertising can change the landscape of traditional publishing. The interactions underscored a pivotal moment for aspiring marketers and writers alike, showcasing the positive effects of collaboration in advancing the local creative economy.
What Lies Ahead for Participants?
As the digital landscape continues to evolve, local start-ups must adapt and innovate to stay relevant. The Support Scheme serves as a reminder that with adequate support and training, they can thrive in the competitive environment of digital advertising and publishing.
In conclusion, the success of the 7th HK Digital Advertising Start-ups X Publishing Support Scheme reflects the importance of community, creativity, and collaboration. It teaches valuable lessons for both the advertising and publishing industries while paving the way for future opportunities. To learn more about how this initiative drives innovation and supports local talent, consider following the developments in Hong Kong’s digital marketing arena.
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