Maximizing Visitor Attention: Insights from Adnami's Alex Barstow

Name: Media Sites AI
Telephone: 5615135488

Array of megaphones for maximizing visitor attention in a gradient pattern.

Understanding the Importance of Attention in Digital Publishing

In the evolving landscape of digital publishing, attention has emerged as a key metric for measuring the effectiveness of online advertising. Alex Barstow, an expert from Adnami, emphasizes that attention is a far more reliable indicator of ad performance than traditional metrics such as viewability or click-through rates. For publishers, the understanding of attention allows for not only improved ad performance but also better engagement with audiences. Unlike previous methods that defined a small ad as 'viewable', attention metrics reveal a clearer picture of whether ads are genuinely engaging users.

Maximizing Revenue Through Attention Metrics

The significant value of attention is underscored by its capacity to reward high-quality ads and placements. Websites that boast trustworthy content are more likely to attract a loyal audience, thereby increasing traffic over time. This is particularly beneficial as publishers who leverage attention data can optimize their site layouts, leading to higher revenue potential. By focusing on fewer, high-quality ads, publishers create a more inviting user experience, enhancing both brand trust and engagement.

Best Practices for Boosting Attention

To effectively maximize attention on digital platforms, Barstow highlights that publishers should prioritize high-impact ad placements, opting for engaging formats that capture user interest. Disruptive ads, often found at the bottom of pages, are frequently ignored by users. Instead, integrating interactive elements and immersive experiences can keep visitors engaged longer. Video ads, when strategically implemented—for instance, autoplaying only when in view—can drastically enhance user interaction and effectiveness.

Insights into Optimal Ad Formats

The choice of ad formats and the layout of a site significantly shape user attention. Ads placed strategically within content tend to perform better than those that aren't. By utilizing attention insights, publishers can make informed decisions regarding ad placements and formats that resonate with their audience, resulting in improved overall performance.

Taking Action with Attention Insights

For publishers navigating the competitive digital landscape, embracing attention metrics is vital. By implementing the strategies discussed, including refining site layouts and optimizing ad placements, they can significantly improve both audience engagement and revenue. Understanding and applying these insights can offer a competitive edge in the ever-changing world of digital advertising.

Digital Marketing

Write A Comment

Related Posts All Posts

06.20.2025

Why Twenty West Media's Partnership at the America’s Food Show Matters

Update Twenty West Media: A New Power Player in Food and Beverage This past week, Twenty West Media made waves in the culinary world by being named the official media partner for the highly anticipated Americas Food & Beverage Show in 2025. This recognition marks a significant milestone for the company, which has rapidly established itself as a leader in media within the food industry. The Significance of Media Partnerships in Today’s Market In an era where digital presence is crucial, media partnerships play a vital role in fostering brand visibility and engagement. Collaborating with large-scale events enables companies like Twenty West Media not only to reach broader audiences but also to enhance their credibility. Events such as the Americas Food & Beverage Show will serve as platforms for culinary brands to connect with customers and fellow professionals. Impact on the Food and Beverage Industry The appointment of Twenty West Media comes at a time when the food and beverage sector is experiencing a notable transformation. As more consumers seek sustainable and health-conscious options, reflecting these trends through effective media communication becomes imperative. The role of innovative media in highlighting these shifts cannot be understated, as it helps shape public perception and consumer behavior. Forging Connections with Health-Conscious Consumers Health consciousness in consumer behavior is on the rise. With an increasing number of individuals looking for brands that align with their lifestyle choices, Twenty West Media's efforts to spotlight nutritional and sustainable options resonate perfectly with the needs of today’s shoppers. As a result, the Americas Food & Beverage Show will provide an essential avenue for these brands to showcase their offerings and foster meaningful relationships with potential consumers. What This Means for the Future of Food Media The partnership signifies potential opportunities not just for Twenty West Media but for the entire food media landscape. As digital marketing strategies evolve, innovative storytelling and authentic engagement will define how culinary brands present themselves. The integration of well-crafted content via media partnerships like this will increasingly become an expectation rather than an exception. Takeaway for Consumers and Brands Alike As we look ahead to 2025, food brands and consumers alike should be aware of the power of media in driving choices and trends. For brands, it’s an opportunity to align with media houses that reflect their values, while for consumers, staying informed through such partnerships enriches their understanding of the options available for a healthier, sustainable lifestyle.

06.20.2025

Discover How OMN Revolutionizes Digital Marketing Solutions in Switzerland

Update Transforming the Digital Landscape: OMN's Innovative Marketing SolutionsIn an era where digital presence is paramount for business success, the announcement by OMN | Next Gen SEO & KI-Marketing Schweiz introduces a revolutionary approach to digital marketing strategies. Launched in Winterthur, Zurich, this initiative signifies a pivotal shift toward integrating advanced technologies to enhance business visibility online.Merging AI with Marketing: The Future is NowThe innovative use of artificial intelligence (AI) within this marketing framework positions OMN as a frontrunner in the digital sphere. By employing AI-powered lead generation and semantic copywriting, businesses can streamline their communication strategies and effectively connect with their intended audiences. This approach not only amplifies customer outreach but also ensures that interactions are timely and relevant, marking a substantial improvement in audience engagement.Harnessing Data-Driven Insights for Business GrowthAt the core of OMN’s offerings is its commitment to understanding consumer behavior through data analytics. By prioritizing data-driven insights, businesses can adjust their marketing tactics based on real-time feedback from their customers. This adaptive approach allows them to remain competitive and responsive to the evolving digital landscape, making informed decisions that cater specifically to their target demographics.A Sustainable Approach to Digital MarketingMoreover, OMN's initiative stands out because it emphasizes sustainability. In a world where environmental impact is increasingly scrutinized, businesses are encouraged to adopt practices that not only promote their objectives but also consider ecological responsibilities. This dual focus ensures that profitability does not come at the expense of the planet, making responsible marketing an integral part of business strategy.The Importance of Data Security in MarketingWith the rise of digital marketing, concerns about data privacy and security are ever-present. OMN addresses these issues by ensuring that businesses using its services embrace secure protocols to protect sensitive information from potential threats. This focus on security is crucial, as it fosters trust and reliability among customers in an increasingly digital age.Preparing for the Future of Digital MarketingAs businesses adapt to this expansive digital world, OMN positions itself as an invaluable partner. The ability to evolve with marketing trends, facilitated by tools like Google Business Optimization and AI-chatbot integration, ensures that businesses not only keep pace but excel in their marketing endeavors. With foresight and continuous adaptation, companies can remain relevant in a competitive market.In conclusion, the launch of this comprehensive digital marketing initiative by OMN | Next Gen SEO & KI-Marketing Schweiz is not just an upgrade to existing services; it’s a transformative step towards the future of marketing. This innovative approach is tailored not only to enhance business visibility but also to nurture a sustainable and secure online ecosystem.

06.20.2025

Pillow Talk Enters A New Era with Reload Media Partnership for Digital Marketing

Update Pillow Talk Partners with Reload Media for a Digital Makeover Homeware and bedding brand Pillow Talk is embracing a new digital era through its partnership with Reload Media. This collaboration follows a competitive tender process and signifies a strategic shift aimed at enhancing brand presence and customer engagement across Australia. Why This Partnership Matters Pillow Talk, known for its commitment to quality and design, has become a household name in Australian homewares. With over 70 stores nationwide, the brand has built a loyal customer base. The partnership with Reload Media is a pivotal opportunity for Pillow Talk to leverage digital strategies that resonate with modern customers. As the retail landscape adapts to the evolving demands for digital engagement, this alignment represents a proactive step towards a more innovative and customer-centric approach. Aligning Visions for Success By joining forces with Reload Media, part of the Hardie Grant Media network, Pillow Talk gains access to a wealth of digital expertise. Reload will work closely with Pillow Talk's internal teams to create tailored initiatives that enhance the customer experience. This collaboration aims to foster creativity, collaboration, and innovation, which are at the heart of today's successful marketing strategies. Amplifying the Pillow Talk Voice Reload Media's involvement doesn’t stop at digital strategies. The partnership also includes public relations initiatives via Tide Communications, another branch of Hardie Grant Media. This expanded collaboration will help articulate the unique voice of Pillow Talk, described as authentic and warmly Australian. Dan Howe, general manager of marketing at Reload Media, expressed enthusiasm about building upon Pillow Talk’s established foundation while exploring new ways to engage customers. This sentiment is echoed by Pillow Talk’s head of marketing, Maddy Naylor, who emphasizes the potential for creating beautiful, comfortable spaces in homes across Australia. What This Means for the Future This partnership sets the stage for a more interactive and engaging consumer experience. As Pillow Talk seeks to inspire its customers, Reload Media's expertise will guide the brand as it navigates the complexities of digital marketing. The emphasis on creating meaningful, performance-driven experiences reflects a growing trend in the industry, where brands prioritize authentic connections with their audiences. Final Thoughts on Strategic Partnerships In today's fast-paced retail environment, adaptability is key. The collaboration between Pillow Talk and Reload Media not only illustrates the brand’s commitment to innovation but also highlights the significant role of strategic partnerships in elevating brand visibility and customer satisfaction. As both teams embark on this journey, it will be fascinating to observe how these digital initiatives unfold and reshape Pillow Talk's identity in the marketplace. Overall, this partnership represents more than just a business deal; it's a testament to the potential for growth and connection in the modern digital landscape. Both brands are poised to carve out a more engaging presence, enriching the lives of customers across Australia.

Add Row

Add Element

{"company":"Media Sites AI","address":", ,  ","city":"","state":"","zip":"","email":"support@strategicmarketer.com","tos":"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","privacy":"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"}

Add Row