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Unlocking AI's Potential in Digital Marketing
In today's fast-evolving technological landscape, the role of AI in digital marketing has become more crucial than ever. TiE Mumbai, a prominent entrepreneurial platform, recognizes this transformative opportunity and is hosting a 2-day virtual workshop titled "The Role of AI in Digital Marketing" on June 18-19, 2025. This initiative aims to empower early-stage founders and small to medium-sized businesses (SMBs) with the understanding and tools necessary to build effective digital marketing strategies.
A Hands-On Learning Experience
Led by Naren Patil, a seasoned marketing expert with impressive credentials, this workshop is structured to be as interactive as it is informative. Patil's experience from roles at NGDATA and Saba, combined with an MBA from the prestigious Kellogg School of Management, positions him to deliver insights that are not only cutting-edge but also applicable in real-world situations. "This workshop is a must-attend for businesses looking to sharpen their digital marketing approach with AI-enabled tools," stated Naveen Raju, Executive Director of TiE Mumbai. The workshop promises to help participants leverage AI to make their marketing efforts smarter, faster, and more budget-friendly.
Day 1: Crafting Content and Optimizing for SEO
The first day of the workshop will delve into AI-driven content strategies and search engine optimization (SEO). Participants will learn how to create engaging brand narratives through blogging, utilize an 8-step SEO framework to attract high-quality traffic, and incorporate AI tools that can accelerate campaign delivery by up to 10 times. Importantly, they’ll discover ways to significantly cut marketing costs, with savings of up to 75% being possible, making this an invaluable session for cost-conscious businesses.
Day 2: Mastering Email and Social Media Marketing
On the following day, the focus shifts to AI-powered email and social media marketing. This segment is designed particularly for small businesses aiming to maximize lead generation through efficient email strategies, while also simplifying social media management with AI capabilities. Attendees will be equipped with best practices for effective multi-channel engagement, positioning them to yield higher conversion rates in their marketing campaigns.
The Importance of Staying Updated
As the digital landscape continues to evolve, businesses cannot afford to remain stagnant. Participating in workshops like this is essential, especially when embracing new technologies can provide a significant competitive edge. TiE Mumbai's initiative is more than just a workshop; it's a stepping stone for entrepreneurs to adapt to an AI-first world while fostering smarter business practices.
Why You Should Sign Up
For entrepreneurs, marketing professionals, and business owners looking to elevate their digital marketing efforts, this workshop offers a unique opportunity. With hands-on sessions, immediate actionable insights, and practical frameworks, TiE Mumbai encourages those interested to register and take their first steps toward building a robust, AI-powered marketing strategy. Interested participants can register through TiE Mumbai’s official link.
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