
Done.ai Expands Digital Footprint in the Nordics
Done.ai Group AB is making a significant move by acquiring We Assist, a digital agency known for its expertise in customer relationship management (CRM), website development, and marketing. This acquisition aims to bolster Done.ai’s offerings to small and medium-sized enterprises (SMEs) across the Nordic region. With a focus on combining advanced technology and practical services, Done.ai is on a path to establish itself as a comprehensive resource for businesses seeking to thrive in the digital space.
Strategic Importance of the Acquisition
The integration of We Assist into Done.ai represents more than just an expansion; it is a strategic alliance designed to enhance Done.ai’s capabilities in digital marketing and CRM tools. “We Assist has built an impressive business with a clear understanding of SME needs,” stated Staffan Herbst, CEO of Done.ai. This partnership is expected to empower SMEs by providing them with tools that typically cater to larger corporations, ensuring they have the resources necessary to build their digital presence effectively and affordably.
Insights from the CEO of We Assist
Kim Kaasene, the founder and CEO of We Assist, expressed enthusiasm about the merger, stating, “By joining forces with Done.ai, we can elevate our vision and enhance our offerings at scale.” Her insight highlights the commitment both companies have towards empowering SMEs to adapt to digital demands. With We Assist's established presence in Norway and Denmark, this merger positions Done.ai as a leader in digital solutions for SMEs.
Financial Overview and Future Prospects
Financially, the acquisition comes with a deal of NOK 15.8 million, which includes both cash and the option for seller credit. We Assist has demonstrated its viability with revenues of approximately NOK 10 million and a solid EBITDA margin, indicating a well-rounded business model. The combined entities are expected to accelerate digital growth among SMEs and enhance the operational capacity of Done.ai.
The Big Picture: What This Means for SMEs in the Nordics
For SMEs in the Nordic countries, this acquisition signals a shift towards accessible tools that can help streamline operations and expand their digital reach. The comprehensive platform proposed by Done.ai could remove barriers many small businesses face when trying to adopt new technologies or marketing strategies. As businesses increasingly find their growth intertwined with their digital visibility, the timing of this acquisition couldn't be better.
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