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A Journey of Tenacity: Celebrating Two Decades in Digital Marketing
As the finish line approaches, Jackie Key, the founder of Nottingham-based digital marketing agency Key Principles, is not only running the London Marathon on April 27th to mark 20 years in business but also making a heartfelt commitment to give back to the community. Runners typically have personal motivations fueling their race, but for Jackie, it’s about uniting her professional journey with a personal mission. The marathon serves as a celebration of her business’s milestone and a means to raise funds for Cornwall Hospice Care, a charity that provided invaluable support to her mother during her final days.
The Power of Community Support in Achieving Personal Goals
What started as a challenge quickly blossomed into a community endeavor, with numerous clients and suppliers choosing to support Jackie’s mission. This collaborative spirit underscores a larger truth in business: fostering relationships can open doors to unprecedented opportunities. By engaging her network, Jackie has not only garnered financial backing but has also showcased how community engagement is pivotal in both personal and professional growth.
Jackie expressed her gratitude by sharing, “The support from our clients and partners has been amazing. Those that have offered sponsorship have had their logos printed on my T-shirts and on the cake, which is lovely. It shows that even if they can’t join me on the long runs, they’re with me every step on race day.”
A New Chapter: Spoiling the Bakery for Marathon Training
One delightful aspect of Jackie’s training journey was the cake celebration on the Nottingham Embankment, a popular spot for her runs. The cake doesn’t just symbolize the milestone; it serves as a reminder of the motivation that keeps her putting one foot in front of the other. Celebrating with cake while carb-loading may seem contradictory, but for Jackie and her team, it's an embodiment of balance—merging hard work with moments of joy.
Key Principles: Adapting Over Time to Stay Relevant
Founded in 2005, Key Principles has seen considerable evolution, adapting its offerings to suit various sectors, including legal, automotive, manufacturing, and e-commerce. Jackie's pragmatic approach emphasizes flexible working solutions designed to produce tangible results for their clients. Her journey provides valuable insight for aspiring business owners about the importance of evolution and adaptability in a dynamic landscape.
The Ripple Effect: Impacting Lives Beyond Marketing
As the marathon day approaches, Jackie reflects on the profound impact that Cornwall Hospice Care makes in the lives of terminally ill patients and their families. Every mile she runs symbolizes hope, support, and a collective fight against the challenges faced in life’s final stages. In a world where businesses often focus solely on profits, Jackie stands out by intertwining her professional achievements with a cause larger than herself.
Join the Movement
Jackie’s journey highlights the importance of not just achieving personal milestones but also giving back to the community that supports us. A great takeaway from her story is that every action, no matter how small, contributes to a more significant cause—whether it’s running a marathon or supporting a hospice. Businesses and individuals alike can thrive when they unite purpose with action.
As Jackie prepares to cross the finish line of the London Marathon, one thing is clear: her journey of resilience is just as significant as the accomplishments of her agency. She encourages others to embrace their challenges wholeheartedly, reminding us that the journey is often where the most profound transformations occur.
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